“You have to sell solutions. More specifically, you need to demonstrate that you can apply a solution fruitfully to your prospects’ unique situation. Their problem, their position, their market.”

That’s a quote from this article, and honestly, it sums up content marketing, and even freelancing in general.

If you’re a freelancer, you’re a B2B business. Unlike B2C, we seldom sell emotions or entertainment or “cool”. We sell solutions to business problems. We want to guide people to a better version of their business and position the freelance services we offer as important, if not indispensable to get there.

Keep that in mind next time you’re working on your own, or someone else’s content.

Megan