It’s so easy to think that writing an amazing blog or creating a great infographic will have everybody on the Internet passing your work around, just on the weight of its own quality.

Unfortunately, that isn’t true.

Even the most groundbreaking pieces of content need to be positioned to meet your readers where they are.

That’s usually in their inboxes and on social. Distribution matters, and it’s something every content marketer needs to keep on top of.

Megan