I just saw an update on LinkedIn that was really interesting.

It said that the majority of decision-makers in a particular part of my niche are women. (It came from a professional organization I follow on there. Make sure you’re keeping up with yours.)

That really jumped out at me, because (marketing agencies and CRM software companies aside) most of my clients aren’t thinking at this level yet.

That’s a loss.

Painting a clear picture of who your buyer is — giving them a name, interests, professional goals, even a pet — is one of the most powerful things you can do as a content marketer.

So…who are you talking to?

Megan