Content is universal, but it’s also not.

Each niche has its own preferences and comfort levels, and if you want your content marketing to do the work of bringing in business while you sleep, you need to understand those.

Some niches like blogs. Others jump on webinars. A bunch are in love with whitepapers.

So what’s big in your world?

If you don’t know, start paying attention and seeing what gets shared and what the big players are creating. (LinkedIn and prospect websites are a great place to start.)

What you’ll find is a big clue to what your content marketing should look like.

Megan