My newest client is playing catchup on content marketing.
Their competitors (who aren’t near as good at what they do) are beating them out left and right…just because people don’t see any “buzz” around them.
Basically, they got caught slipping on content and now they’re trying to make up for years’ of dragging their feet.
Make sure you’re not doing the same as a freelancer…and if you sell content marketing services, don’t be scared to us that concept to strike a little fear into the heart of your prospects.
Megan