Of course you know I’m going to say, Everybody! Everybody needs content marketing!
Except they really don’t, at least not all in the same way.
Every now and then I have to tell prospects that “Honestly, maybe content marketing isn’t the best fit for you right now.”
That happens in a few situations. Mostly though, when they have no idea what problems they solve, who they serve, or what they’re trying to get readers to do.
If your clients, or even you’re still in that stage, it might be a little early to start with content marketing, and a better time to go rethink your business plan.
Megan