There’s a saying in business these days that if your website isn’t making you money, you should fire it.
For freelancers like us who’re already doing 7 different jobs, that’s even more true. That’s because a website helps you make more money in multiple ways. If you don’t have one, there’s
a good chance you’re shorting yourself AND your income, and here’s why…
Websites aren’t just be online brochures. They’re team members in your business that you
should be getting return on…really good return on, and here’s how.
It should be bringing you in new clients
You know that content marketing email you get every Wednesday? This is why.
Your website should be leveraging content marketing, SEO, and overall branding to help bring clients to you (so your marketing gets easier over time.) If you feel like you’re dragging every client to your front door by hand, it’s time to consider a dedicated freelance site.
It should filter low-dollar prospects
There’s something magical about posting prices (or price ranges) on your site.
Sure, there are
plenty of arguments against it, but putting those numbers in front of people draws a line in the sand, and one that people who can’t afford you probably won’t cross.
If you find that you’re always taking on low dollar projects, it might be time to use a website to establish your own boundaries and take the first step toward leaving
broke clients behind.
It should be saving you time
Overall, your website should be taking marketing work off your plate, but it shouldn’t stop there.
You can
use your site for scheduling calls (through tools like Calendly), onboarding surveys (with tools like Survey Monkey), or even client document storage and access through a branded portal (like the one Dubsado offers). Time really is money and if you’re feeling broke because you’re spending too much time
doing repetitive tasks? You might want to consider getting a website and diving into the world of automation.
It should be establishing trust
If you’re losing out on half the shots you shoot, there’s a good chance that not having a website makes you look shady and is turning potentially great clients off from the jump. It’s just not worth the risk.
You don’t have to do everything I just mentioned at the same time. Just one or two can help you boost your earning…but only if you start and get that website going.
Megan
Here are the resources that you’ll
want to check out this month…