I had a good talk this week with a new prospect.

They’re in an industry where things have been dry, boring, and super corporate for decades. They’re diving head first into content marketing but the thing that matters most to them right now? A fresh tone.

They want to bring energy from other industries into their own and that’s a big reason they want to work with me.

Tone is part art, but it’s also technical things like word choice, sentence length, and the pronouns you use. It’s even the images you choose and how you deliver your content.

Learn to vary your own (even if only on a technical level) and you’ll have a versatile new tool in your content marketing arsenal.

Megan