As a writer and content marketer, most of my primary contacts are marketing directors at medium-sized organizations.

Most of these people are very good at their jobs, but their content marketing presences are still…weak.

There are a few reasons for that, and understanding those reasons can help you understand where you fit in the content marketing universe:

They’re busy: Most marketing leaders are busy with product development, sitting in planning meetings, and wrestling with sales people to get them to stick to the company messaging. They just don’t have the time content marketing takes.

They’re new: Content marketing is nothing new, but for a lot of people, using it to get results on the Internet, is. Sometimes people need a guide.

They need outside perspective: This is one I hear all the time. We all need objective input, and in organizations, this is even more true.

If you can fill a hole in any of those areas, you can find a place as a content marketer. (And if any of those look like reasons you haven’t been paying attention to your own content marketing for your freelance business, you have an idea of what you need to do to turn things around.)

Megan