After 4 or so years into this freelance content marketing life, I’m starting to really see some things. One of the most important has been understanding the role I play for entrepreneurs and businesses.
If I’m being honest, most businesses don’t care one way or another about working with a content marketer. The only reason they care about content marketing at all is to support their marketing efforts.
As marketing continues to evolve, and become more precise and more data-driven, that fact will only become more true.
That’s why I’ve been studying account based marketing and where it intersects with content marketing, and it’s why you should pay attention to marketing in your niche.
Even though we’re freelancers, we aren’t out here alone. Whether you’re doing this content marketing thing for yourself or for a client, your work falls under the marketing function. Never forget that.
Megan