I just watched the Avengers 4 trailer (I am NOT ready) but also looking in awe at the amazing and lasting stories Stan Lee (along with Jack Kirby and others) were able to build.

 

Story is a big deal and honestly, the heart of content marketing. The buyer’s journey is connected to the hero’s journey and that’s what’s got a good chunk of the planet ready to fork over more cash to see what happens to the remaining Avengers (and hopefully see T’challa come back.)

 

Stan Lee knew how to build a great story — the kind that moves people to act. That’s the whole point of content marketing, and exactly why you should check out this article on writing tips from Mr. Lee himself.

 

 

 

Megan