The client and partner conversations I’ve had over the last few months have made it really clear that content marketing in my niche is evolving.

 

Blogging matters, white papers and case studies are important, strategy is still everything, but what’s really taking off is Account Based Marketing (ABM).

 

I mentioned it a few weeks back, but this year, I’m not just learning more about it (I’m checking out a couple of certifications for my 2019 education spending), I’m going to start pushing it as a key element of the services I offer.

 

ABM might not be a great fit for you (it works best for complex, expensive products, usually with longer buying cycles), but something is. Start listening to content marketing in your niche to find out what.

 

 

Megan