I just ran across the news that Fiverr had acquired ClearVoice, and was surprised to see this stat,
“CEO Micha Kaufman (pictured above) said the marketplace’s professional writing category grew 220 percent between the fourth quarters of 2017 and 2018, and he predicted that the need for content marketing will only increase.”
I’m as big a proponent of content marketing as there can reasonably be, and that surprised even me. I expected it not only to be leveling off by now, but growth on platforms like Fiverr to be slowing down. Even if there’s some exaggeration going on here, I’m still surprised.
But, that tells you where we are. Content marketing is still shaking out, meaning that you should be taking it seriously in your freelance business plans.
Megan