I get WAY more email on content marketing tips than I can handle. (I’m about to cut that back) and it makes it easy to forget what content marketing really is.
How to use images. SEO tips. ABM videos — it’s all great, but it can also be a distraction from the real point of content marketing, and that’s painting a picture.
It’s telling someone how you solve a problem and helping them envision themselves with that problem solved. You might dive deep into technical specifics or use AI-enabled tools, but end of the day, that image is what it comes down to.
Stay focused on those things and everything else becomes a lot more clear.
Megan