Content strategy can seem really nebulous if you’re too close to it. That’s true whether you’re a writer, designer, or even a strategist yourself.
That’s why sometimes it’s good to sit down with a high-level view, straight from the perspective of business objectives.
I like this example from CMI since it starts right off with organizational needs.
One of the cleanest examples of execution you’ll see is good ol’ HubSpot — tons of CTAs, resources that answer questions, and yes, plugs to get you to enter that email address…all with a purpose.
Megan