Content strategy is everywhere these days, but how much are people charging and making from it?

 

It’s always hard to tell what’s going on with something as vague as content strategy, but sometimes it helps to share some numbers.

 

People like Ed Gandia (who I use as a guide for my rates) charge in the $200/hr range.

 

Salary for content strategists sits in the $60K range, starting at $40K and runs up to $96K.

 

Content strategy is definitely one of those services that shouldn’t be dipping below the $75/hr range, and that’s because it’s starting to tiptoe into the world of consulting.

 

Keep that in mind when you’re pricing your work, but also when you’re considering how much time and effort to invest in content strategy for your own business.

 

 

 

Megan