We’ve been talking content strategy in the Skype Group and it was a big reminder how important it is to have a purpose for your content marketing.
Content marketing isn’t magic. You have to apply it the right way for the right purpose.
Too many people are out here slanging blogs around and then ending surprised why they don’t work.
Nope. You need a purpose. Not having a strategy is the main reason so many content marketing efforts fail.
Know what you want your content to do (that starts with observing your customer needs), and work from there.
Megan