I don’t follow a ton of content marketing resources, but for the ones I do, it’s for a reason.
One of those is Skyword’s Content Standard, and it’s not just because I’ve written for them before.
I’ve worked with them on the back end for brands including Samsung, HP, and GE, and know that they’re out there, on the ground, doing real content marketing work that gets real results.
They come from a perspective that’s geared toward larger brands, which means that if that’s the path you want to take, you should be paying attention.
Even if you’re only into content marketing for your own business though, studying how they use content marketing to sell their own content marketing services can be really useful.
Megan