If we’re being honest, content marketing pays off different for different people at different times.

 

Sure, I believe everybody can use it in some way, but it really is about fit.

Pretty much everybody needs product and service descriptions, but a newsletter might be a little early if you don’t really know your niche or your customer base yet.

 

Just for a quick rundown, here are some of the areas where content marketing has the most potential impact for investment.

 

• Mature businesses
• Companies that know their audience
• Anyone who needs to educate customers before purchase
• Anybody who needs to keep customers coming back (a LOT of black businesses need this)
• Organizations that have an engaging story to tell or want to draw customers in with great stories

 

So where do you fit on that list if at all? What about your clients? Think about that next time you’re making content marketing decisions.

 

 

 

Megan