Most of the examples of content marketing that I send you are pretty extensive — they’re handling social, customer follow up, marketing, sales — but that doesn’t always have to be true.

Sometimes, especially for smaller or newer businesses, you just need content marketing to do one or two things.

 

Maybe your newsletter only does the work of getting existing customers to become repeat buyers. Maybe your LinkedIn blog is only for client education. Maybe your Twitter feed just drives traffic.

 

All that is fine. That’s because content marketing is flexible. Use it in the ways it works for you, your clients, and your situations. Leave the rest.

 

 

 

 

Megan