So if you follow me on Twitter you know that one of my favorite recent books is Atomic Habits. The thing is, it isn’t just a book.
Its author, James Clear, does a good job of using really simple content — his newsletter, blog (which are basically the same thing), and a few articles and interviews to connect all his content into one presence — a presence that serves to market his personal brand, book, and his Habits Academy.
Sometimes content marketing can be really complex like in the case of account based marketing. But other times, it’s very simple and straightforward. It’s all worth paying attention to.
Megan