Marketing trends are a trip.

 

I’m Internet-old enough to remember when email was everything. Then social media took hold and (some) people forgot about email.

 

Now, apparently, people are taking a more measured (and effective) approach.

 

Email was never dead. People just got a little too excited over something new for a while. And you know what? I don’t see email dying any faster than your physical address…because even if it’s digital, everybody needs a home.

 

That doesn’t mean that things aren’t changing though. Content marketers really have to rethink how we use email and what we do to cut through all the noise in people’s inboxes.

 

This article is a nice introduction, but I always like to pay attention to what works on me personally, especially in terms of buying for my business. That’s taught me a lot.

 

 

 

Megan