My content clients’ client’s work falls across a pretty wide range of tones.

 

I’m mostly writing for executives, but some of my clients want to do that in a straight-forward, ‘professional’ way. Others want to grab attention by adding some flavor and getting in front of.

 

None of them are wrong. All of them are reinforcing their brands by making sure their personality is reflected consistently across all their content. They want their readers to have a cohesive experience.

 

In healthcare, that means balancing getting attention with professionalism, empathy, and fun. In your niche, whether it's for your freelance business or if you're a writer like me, it probably means something different.

 

If you aren’t sure what that is, check out a few large players and new entrants to your field. That’ll give you a feel for the standard, and how to effectively break the rules.

 

 

 

Megan