That’s just one content marketing ROI statistic, but it’s an important one.

 

With all the digital media out there, it’s easier to forget that content marketing has a purpose. Content marketing is meant to move people to spend money with a business.

Not just generate attention or rack up likes — businesses should see financial return on their investment.

 

So when you’re thinking about content, never forget stats like these…

• Compared to paid search, content marketing gets 3x the leads per dollar spent
• Content marketing generates over 3x as many leads as outbound marketing, for less.
• Small businesses with blogs get 126% more lead growth than small businesses without.

Those stats (and the rest of the ones here) are exactly why you should keep an eye open for how it can work for you.  

 

 

 

Megan