Over the years I’ve had a couple of people ask me for help with PR and…I know nothing about PR.
Seriously. I’ve learned a little over the years, but I’m still basically ignorant. That’s why I’ve been paying more attention to discussions around what modern public relations looks like and you know what I’m hearing? Just like sales, that it’s starting to merge with content marketing.
That’s why articles like this on how to lift PR with content marketing tools are so interesting.
Our work as content marketers is expanding into all kinds of corners. Whether we’re using your content marketing powers for ourselves or for a client, it’s important to know how things are evolving.
Megan