I’ve narrowed down my niche over time and these days, I focus on clients who already have some sort of content presence.

 

That’s because it’s just easier.

 

Kicking off a content marketing presence doesn’t have to be a ton of work, but it is a lot of trial and error. That said, there are reliable ways to start.

 

 

 

 

…think of things like using your content to address questions you run across in the sales process, tell stories of success, and even just offer your opinion on news and events in your field. This way, you're starting with topics you already know resonate. 

 

Ultimately, the simplest way is to start with your business and find ways to use it as inspiration for the content conversations you want to have with your clients.

 

 

 

Megan