There’s a ton of content out there on content marketing. Of course.
If content marketers believe in one thing, it’s producing content.
Personally though, they’re not my favorite. Yeah, I study content marketing, but unless it’s super-specific to my world, I tend to skim past it — that is unless it’s about people.
SEO aside, when you’re creating content, you’re creating for humans to read, watch, and share. That’s why I like articles like this on psychology and content marketing. It centers people over technique but still manages to work some technique in there anyway.
Check it out (and maybe even The Psychology of Persuasion while you’re at it.)
Megan