I want you to answer a question to yourself.

 

How often have you engaged with, let alone spent money with a business you didn’t trust?

Next to never right? Well, there’s a good chance that if you’re like a lot of freelancers, you might be expecting your prospects and potential clients to make a leap you’re not even making yourself.

 

That’s why this Website Month, we’re going to cover 4 simple ways to build trust through your web presence.

 

Building Trust Through Focus

So this one is pretty simple. It starts with having a niche, but is actually a step further than that.

 

See, just saying you specialize in, for example, travel, or B2B, or tech isn’t enough. You have to 

 

own it.

 

This means your website, your LinkedIn profile, even your letters of introduction need to scream to the world that you’re focused on the field your potential clients are.

 

I see entirely too many freelancers who are basically whispering their niche as opposed to owning it, up front, on the front page of their site and everywhere else.

 

That’s a shame and probably lost business for you.  

 

At the bare minimum to build trust, a potential client needs to see that you’re focused on the same things they are. You’re (probably) not going to trust the ribs at a generic drive through or the potato salad at an Irish pub…so why are you asking your clients to basically do the same thing with your work?

 

Take some steps this week to show up boldly in your focus, and let people know that you’re professionally dedicated to their problems.

 

 

 

Megan