If you follow content marketing…anything, you’ve probably heard advice to “repurpose repurpose, repurpose.”

 

But why?

 

Sure, it saves you all that time and effort of researching new material and coming up with new ideas…but it’s not just for you. It’s so much more than that.

 

Repurposing works because chances are, your target market is really diverse in the way they consume content.

 

While that white paper might have resonated with some people, another few might respond to the same info, infographic style. A third might want to see a bright and energetic video.

 

It’s easy to think that one pass is enough but remember that people are busy…and never forget that you’re fighting with just about the entire world for their attention. Remix and give it another go.  

 

 

 

 

Megan

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