This is true for everything, but considering just how complex content marketing can get, it’s especially true here.
Always aim for easier and simpler. Don’t try to move into the complex until you’ve proved something works.
That might mean testing ideas on just one persona, focusing on one social media channel, or observing audience response to just one type of content before you move on.
Regardless, don’t overload yourself. It might seem right at first, but it probably isn’t your best bet in the long run.
Megan