Honestly, not everybody.
Some people get it. Some people really get. Others are years from getting it.
When I’m looking for new content marketing clients, I look for prospects who already have some inertia going. I don’t want to have to convince anybody of its value.
That takes time and there are tons of other companies out there who are already on the same page as me.
So when you’re prospecting or even looking for business inspiration, make sure to look for people who are speaking your same language.
Megan