There’s a stat that gets passed around in marketing circles. It says only 3% of qualified prospects are actively searching for someone like you at any given time — these are the people posting gigs on Upwork, tweeting open positions, and asking around in your network.

 

The rest? They might not be ready right this second, but a month, 6 months, or even 2 years down the road, that could change.

 

If you’re ignoring them and only focusing on the 3% who’re ready to sign somebody right now? That might be why you aren’t getting new clients.

 

So consider dedicating some of your marketing time to connecting and building relationships with the other 97%. A great way to start? The Email Prospecting Playbook. Even if you don’t focus on email, the approach in this book can transform the results you get from your marketing.

 

 

Strategy Corner

 

Your freelance strategy is your business. More than any goal, branding, your niche, or how hard you’re grinding.

 

It’s the root of all your plans and activities. It’s also how you stop worrying about results, re-center yourself after something doesn’t work out, and develop the processes that get you where you want to be.

 

So next time you’re frustrated, feeling defeated, or don’t know where to turn next, sit down with your strategy.

 

 

 

Megan