A couple of the big platforms I write through are REALLY into the idea of compelling stories. A lot of marketing pros are.

 

You know what though? Not everybody is that concerned with a story.

 

Sure, when people are thinking with their consumer mind, story can do a lot of heavy lifting. But when we’re talking about the business mind (that most people are using when we’re talking B2B work), story can cloud what really maters — solving problems.

 

 

Don’t get me wrong, even business people (entrepreneurs especially) love a good story, but there’s usually 8 or 9 problems that they need solved before they want to sit down with any hero’s journey.

 

 

 

Megan