So for the last week of Skills Dev month, we’re going to cover something that HIGHLY specific to your skill set and niche, and that’s where your field is headed.
Clue #4: Future Trends
This is one I wouldn’t use as a guideline unless I knew I was really in tune with my field…here’s why.
So you know I write in healthcare. I started digging in to account-based marketing last year because it was a new approach for a lot of companies that sold into hospitals — but that’s just about the only place it was new.
Step into a field like retail and they’d laugh at the idea that only cutting-edge companies were using that technique.
I work in a slow field, so what’s new for my clients could be standard and even ineffective for yours.
But…the great thing about future trends, is that if you’re able to pick up a skill, you can get your foot in the door with forward-thinking clients, regardless of how well your industry keeps up with trends.
And this is where trade mags can be so useful. That’s where you see what’s bubbling up and where you find the tastemakers to follow and learn from. As usual, the answer is specific to your freelance world.
Megan