Simon Sinek’s a few books past “Start with Why”, but it’s just as important as ever.

 

We have so many distractions with our content plans — shiny new tools, burning hot topics, and techniques and practices that it seems like everybody else is doing.

 

But those come later.

 

I was just talking with a friend of mine who’s a marketing director about how much marketers get caught up in new tech, building personas, and creating content before they even know why they’re creating or who their talking to.

 

The first steps are always figuring out why you’re digging into content and where it aligns with your strategy. Start there, and the other questions answer themselves.

 

 

 

Megan