Influencers move different in business spaces, but they still move, and they’re probably impacting your life as a freelancer.
Business influencers are out here shaping your niche, every day, so we’re going to spend some time looking at what they might be doing in your world and what that means for you.
As you’re going through this month, try to identify an influencer in your niche (or one of your niches) that lines up with what we’re talking about.
Influencers: Driving Conversations
So your influencers might not be setting style trends, but you can be pretty sure they’re setting the tone for what professionals in your field are talking about…and they probably do it the same way your average Instagram star does.
Social media posts, YouTube videos, LinkedIn articles…but they’re also probably doing a bit more speaking and conference appearances.
What’s that mean for your business? The things they talk about are the “magic words” that identify you as an “insider” to your prospects and provide value to your current customers. They’re setting the topics that get people to pay attention to your marketing and trust you just that much more.
So who’s moving the conversations in your niche?
Megan