This is one of my favorites because I swear, NOTHING gets clients moving faster than them thinking their competition is ahead of them.
…and that’s exactly why competitors are some of the most powerful niche influencers.
They set the pace for trends, shift perspectives, and push your clients to want and do new things. So next time you’re wondering what’s going on in your niche, check out your clients’ competition and ask what new and different things they’re doing. You’ll learn more than you might think.
Megan
P.S. Also, just a heads up that next month we’re going to be switching to a new, role-based theme rotation. As always, I’m ready to hear your feedback, so shoot it over whenever thoughts hit you!