I’m getting a lot of clients and prospects who’re having to step back and rethink their entire approach to content. Which…yeah. That’s where we are.
It’s been easy for them to get dragged down all kinds of rabbit holes, chasing down what everybody else is doing, and publishing what everybody else is publishing — but honestly, just like every other day, content is about business.
Anything you create, share, or publish should connect back to your market’s needs.
Stay in that lane, and life gets a lot clearer.
Megan