It’s wild that we’re already at mid-year.

 

2020’s been rough, but it hasn’t stopped. Even if things get harder in a lot of ways, there are opportunities for all of us to get better, especially in our businesses.

 

That’s why, for June, I want to check in on how you’re doing on an aspect of your sales and marketing that has enormous impact — prospecting.

 

I’ve talked about it before here, but this month, we’re going to ask some questions about your prospecting, and how we can make it better.

 

First up…are you making it as easy and simple as possible?

 

Prospecting is one of those freelance habits that, for most of us, takes up a ton of time at first, but over time, it should get easier. We should be tightening our niches and finding easier ways of identifying the prospects that convert best for us. The grind should get lighter.

 

That’ why I want you to answer a few questions…

 

• Are you automating where you can? (with a CRM, spreadsheet or working from trade mag and trade show lists?)
• Are you outsourcing if possible? (Having people build lists for you?)
• Are you setting time limits so that you don’t feel constant pressure to produce?
• Do you have standards? (Like organizational maturity, company size, or income?)

 

If you’re feeling shaky about these, make sure you check in for the next few Sundays. They’re going to be a big help.

 

 

 

Megan