Prospecting can drive you up a wall — especially if you’re incessantly building longer and longer lists and don’t see any kind of limits in your future.
When you first start out, yeah. It’s mostly about quantity. But like most things in freelancing, you should be getting better (and more efficient) over time.
In prospecting, that’s going to look like lists that are getting shorter because you’re targeting better. Yes, that starts with a solid niche, but it goes deeper than that.
I’ve used trade show lists to focus on companies I know are invested in marketing or interested in a certain subject.
You can use press release searches to find companies that are active and launching new products.
Job listings are a great indicator of the kind of skills an organization needs support with.
Most importantly though, you should track your results. A CRM like Streak or Insightly is easiest for me (and I think will be for most people), but any method you’re using to track and refine the quality of your prospect lists is good.
Not having any success with your lists or need some ideas? Come by the Academy group and let’s talk it out.
Megan