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Published: Sun, 07/05/20
Hi, It’s that time of year where we’re putting on our CEO glasses and taking a high-level look at our businesses. This really is one of the e ercises…
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Published: Sun, 07/05/20
Hi, It’s that time of year where we’re putting on our CEO glasses and taking a high-level look at our businesses. This really is one of the e ercises…
Published: Wed, 07/01/20
Hi, I’m getting bombarded with emails right now about everything from COVID to AI to content marketing. You know which ones I open? The ones that look…
Published: Mon, 06/29/20
Hi, Master Your Marketing If you feel like you’re bothering your prospects, it’s probably because you aren’t leading with the value you offer. Job…
Published: Sun, 06/28/20
Hi, When have you done too much prospecting? Once I got out of the early days of prospecting, I used to wonder if I had too many potential leads on my…
Published: Wed, 06/24/20
Hi, Speaking of newsletters last week, if you’re having issues getting one started, know that you have options. You can start one to generate leads…
Published: Mon, 06/22/20
Hi, Master Your Marketing Sometimes clients need reminders of all their big ideas and plans. If a client has fallen off, don’t be scared to ask them…
Published: Sun, 06/21/20
Hi, You’ve probably heard me talk about clients that I’ve had who finally signed on literal years after our first discussion. That’s the thing about…
Published: Wed, 06/17/20
Hi, Newsletters are easy, but they can also be really difficult. If you’re coming from a consumer background or really just aren’t sure what your…
Published: Mon, 06/15/20
Hi, Master Your Marketing Marketing is about building trust — prospects have no reason to trust you…until they do. It’s your job to bridge that gap.
Published: Sun, 06/14/20
Hi, Prospecting can drive you up a wall — especially if you’re incessantly building longer and longer lists and don’t see any kind of limits in your…