Should I specialize in one type of content?
Published: Wed, 11/25/20
Hey! A couple years into freelancing I tried launching a sub-brand that focused just on case studies — built a separate website and everything. I was…
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It’s time for a job update and marketing tip!
Published: Mon, 11/23/20
Hey! Master Your Marketing Offer your clients something every now and again. It doesn’t have to be free work or a discount — but something simple like…
BF Check-Up Production Month…How are you measuring things?
Published: Sun, 11/22/20
Hey! So I’m a big fan of metrics, but I’m also a big fan of keeping them simple…especially for a situation like freelancing where it’s just you (and…
Content takes time...
Published: Wed, 11/18/20
Hey! I’ve always been into mail-order food, but this pandemic has pushed me to another level. Last week I ordered a Japanese cheesecake. I’ve been…
Start your Monday with jobs and marketing advice
Published: Mon, 11/16/20
Hey! Master Your Marketing Marketing is relationship-building. Give it time to work. Job Updates Even if you don’t see something interesting in this…
BF Check-Up Production Month…How Busy Do You Want to Be?
Published: Sun, 11/15/20
Hey! This week we’re going to cover what might be the most important topic for Production Month...load. In some spaces this might not even come…
Content works when...
Published: Wed, 11/11/20
Content works when it connects. ...with your audience’s problems, your business goals, and with the right emotions. Miss any of those and the…
It’s time for a job update and marketing tip!
Published: Mon, 11/09/20
Hey! Master Your Marketing What are your client competitors doing? That’s a huge clue (and messaging strategy) for your own services. Job Updates Even…
BF Check-Up Production Month…A Personal Schedule
Published: Sun, 11/08/20
Hey! So we’re in the middle of a global pandemic, facing the ne t phase of fascism, and walking into a new flavor of racism emerging in the West. I’m…
Don’t build dead ends.
Published: Wed, 11/04/20
Hey! Every piece of content should go somewhere. Those CTA (“calls to action”) should show up in most, if not all content you create. It doesn’t have…