BF Check-Up: CEO Month & SWOT: Weaknesses
Published: Sun, 10/11/20
Hey! We’re into week 2 of CEO Month: SWOT analysis, and this one…well it’s what most people find the hardest. Whatever you do though, don’t skip this…
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What’s a persona?
Published: Wed, 10/07/20
Hey! Earlier this week, I spent a good chunk of a call with a client hashing out buyer personas. It’s one of the most important steps in any content…
BlackFreelance job updates and marketing advice!
Published: Mon, 10/05/20
Hey! Master Your Marketing Follow up with that prospect that faded away this time last year. A LOT has changed since then. Job Updates Even if you…
BF Check-Up: CEO Month & SWOT Time!
Published: Sun, 10/04/20
Hey! Since we’re headed into CEO month, I figured now would be a good time to roll through a low-key version of a pretty common business tool — the…
What’s a content marketing campaign?
Published: Wed, 09/30/20
Hey! I know when I stepped into content marketing, there were all kinds of concepts I needed to pick up, from click-through rates, to conversions…SQL…
Hey! Here’s this week’s job updates and marketing tip!
Published: Mon, 09/28/20
Master Your Marketing Don’t discount automated marketing like ads. Once you find the platform, format, and message works for you, the cost can easily…
BF Check-Up: Where are my regional opportunities? Making it work.
Published: Sun, 09/27/20
Hey! Since we’re talking regional opportunities this month, let’s have a quick talk about tactics. If you’re thinking about a new regional focus or…
Why so serious?
Published: Wed, 09/23/20
Hey! Fun and funny content might not work in every niche, but there’s always room for something lighter. I work in a literal life-death industry, so…
Your job updates and marketing tip are hot and ready…
Published: Mon, 09/21/20
Hey! Master Your Marketing Know somebody who’s moved on to another company? Check out where they’ve ended up and ask if they know of any…
BF Check-Up: Where are my regional opportunities?
Published: Sun, 09/20/20
Hey! Last week’s checkup was about using maps. This week I want to talk about opportunity. That’s because a big part of earning more while working…