What people want from content marketing: Visibility
Published: Wed, 10/05/22
Hey! This month we’re going to be walking through the reasons people use content marketing…at least why they should be. Too many of our clients (and…
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Start your Monday with jobs and marketing advice!
Published: Mon, 10/03/22
Hey! Master Your MarketingOnce a quarter, consider raising your rates. Job UpdatesHere’s what I’m seeing on some of the main job boards! Even if you…
BF 2-Minute CEO check-up: 5 traits of the agile freelancer
Published: Sun, 10/02/22
Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better…
Content marketing tactics to understand your audience: Listening
Published: Wed, 09/28/22
Hey! Since the pandemic started, my niche (healthcare) has taken a huge hit. So I’ve been keeping an ear out to see how hospital administrators have…
Start your Monday with jobs and marketing advice!
Published: Mon, 09/26/22
Hey! Master Your MarketingPrice reflects value...so don’t always think lower is better (you could be scaring off great clients) Job UpdatesHere’s what…
BF 2-Minute CMO check-up: 4 critical sales skills for freelancers
Published: Sun, 09/25/22
Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better…
Content marketing tactics to understand your audience: Surveys
Published: Wed, 09/21/22
Hey! A couple weeks back we talked personas, and this week, we’re going to talk about one of the best ways to inform them: surveys. Surveys can range…
Hey! Here’s this week’s job updates and marketing tip!
Published: Mon, 09/19/22
Hey! Master Your MarketingInclude pricing in your contracts Job UpdatesHere’s what I’m seeing on some of the main job boards! Even if you don’t see…
BF 2-Minute CMO check-up: 4 critical sales skills for freelancers
Published: Sun, 09/18/22
Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better…
Content marketing tactics to understand your audience: Market research
Published: Wed, 09/14/22
Hey! So this is one of my favorite tactics to inform content marketing. If you can find marketing research that covers concepts like the type of…